A Framework for Action: The Strategic Plan of the National Colorectal Cancer Roundtable Público
Iturbides, Ana Cristina (2011)
Abstract
Background: The National Colorectal Cancer Roundtable
(NCCRT) is a national
coalition established by the American Cancer Society and the CDC.
It is committed to
reducing colorectal cancer incidence and mortality through
leadership, strategic planning,
and advocacy. In 2002, the NCCRT published its first strategic plan
to provide
stakeholders with a blueprint for increasing the practice of
screening for colorectal
carcinoma (CRC). Currently, the Roundtable's strategic plan is in
need of an update, as
the CRC screening landscape has continued to change since the
publication of the
original plan. It is in the Roundtable's best interest to maintain
relevant strategic goals
that serve to guide its activities.
Objective: The objective of the special study project is to
create a strategic plan for the
National Colorectal Cancer Roundtable's Public Awareness and
Professional Education
and Practice Task Groups.
Methods: Two comprehensive literature reviews were conducted
to establish current
trends, challenges, and best practices in public awareness and
professional education for
colorectal cancer screening. SWOT analysis assessed internal
strengths and weaknesses
and external opportunities and threats. SWOT analysis and
recommendations were the
products of synthesizing results of the literature review with task
group activities and the
original recommendations and goals from the 2002 strategic
plan.
Results: The Roundtable should continue to increase
visibility of marketing symbols and
involvement in creation and dissemination of community-based
interventions. Awareness
activities should focus on promoting evidence-based, tailored
interventions that target
high-risk groups. The NCCRT should also increase presence of
outreach materials in
social media. In addition, the Roundtable should adapt the
Evidence-Based Clinicians'
Guide in order to reach providers in high and low resource
settings. Professional
education strategies should emphasize an informed and shared
decision making process
between physicians and patients. The Roundtable must emphasize that
all providers,
regardless of specialty, are equal stakeholders in ensuring high
quality screening and data
reporting. There is also a need for continued monitoring on the
effects of health reform
on reimbursement policy.
Discussion: The findings from literature reviews and SWOT
analysis will allow the
Roundtable to continue to work towards their strategic goals while
moving progress
forward in emerging areas of research and screening practices.
Table of Contents
Table of Contents
Chapter 1. Introduction - 1
About the National Colorectal Cancer Roundtable - 3
Chapter 2. Methods - 11
Chapter 3. Public Awareness Task Group - 18
Literature Review - 19
Recommendations - 34
Chapter 4. Professional Education and Practice Task Group -
39
Literature Review - 40
Recommendations - 58
Chapter 5. Discussion - 63
Appendices - 69
Appendix 1: Screening Tests for the Detection of
Adenomatous Polyps and Colorectal Cancer - 69
Appendix 2: NCCRT Public Awareness Activities - 71
Appendix 3: NCCRT Professional Education and Practice
Activities - 75
Appendix 4: Strategic Plan Draft - 79
References - 82
About this Master's Thesis
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