A Framework for Action: The Strategic Plan of the National Colorectal Cancer Roundtable 公开

Iturbides, Ana Cristina (2011)

Permanent URL: https://etd.library.emory.edu/concern/etds/k930bx16q?locale=zh
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Abstract

Background: The National Colorectal Cancer Roundtable (NCCRT) is a national
coalition established by the American Cancer Society and the CDC. It is committed to
reducing colorectal cancer incidence and mortality through leadership, strategic planning,
and advocacy. In 2002, the NCCRT published its first strategic plan to provide
stakeholders with a blueprint for increasing the practice of screening for colorectal
carcinoma (CRC). Currently, the Roundtable's strategic plan is in need of an update, as
the CRC screening landscape has continued to change since the publication of the
original plan. It is in the Roundtable's best interest to maintain relevant strategic goals
that serve to guide its activities.
Objective:
The objective of the special study project is to create a strategic plan for the
National Colorectal Cancer Roundtable's Public Awareness and Professional Education
and Practice Task Groups.
Methods: Two comprehensive literature reviews were conducted to establish current
trends, challenges, and best practices in public awareness and professional education for
colorectal cancer screening. SWOT analysis assessed internal strengths and weaknesses
and external opportunities and threats. SWOT analysis and recommendations were the
products of synthesizing results of the literature review with task group activities and the
original recommendations and goals from the 2002 strategic plan.
Results: The Roundtable should continue to increase visibility of marketing symbols and
involvement in creation and dissemination of community-based interventions. Awareness
activities should focus on promoting evidence-based, tailored interventions that target
high-risk groups. The NCCRT should also increase presence of outreach materials in
social media. In addition, the Roundtable should adapt the Evidence-Based Clinicians'
Guide in order to reach providers in high and low resource settings. Professional
education strategies should emphasize an informed and shared decision making process
between physicians and patients. The Roundtable must emphasize that all providers,
regardless of specialty, are equal stakeholders in ensuring high quality screening and data
reporting. There is also a need for continued monitoring on the effects of health reform
on reimbursement policy.
Discussion: The findings from literature reviews and SWOT analysis will allow the
Roundtable to continue to work towards their strategic goals while moving progress
forward in emerging areas of research and screening practices.

Table of Contents


Table of Contents


Chapter 1. Introduction - 1

About the National Colorectal Cancer Roundtable - 3

Chapter 2. Methods - 11

Chapter 3. Public Awareness Task Group - 18

Literature Review - 19

Recommendations - 34

Chapter 4. Professional Education and Practice Task Group - 39

Literature Review - 40

Recommendations - 58

Chapter 5. Discussion - 63

Appendices - 69

Appendix 1: Screening Tests for the Detection of Adenomatous Polyps and Colorectal Cancer - 69

Appendix 2: NCCRT Public Awareness Activities - 71

Appendix 3: NCCRT Professional Education and Practice Activities - 75

Appendix 4: Strategic Plan Draft - 79

References - 82


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