The Association between Anti-Tobacco Media Exposures and Secondhand Smoking in Luoyang, China Público

Abstract

The smoking and secondhand smoking (SHS) exposure rates in developed countries have decreased considerably after introducing health education media exposures, whereas the rates in China remain very high. Luoyang, China implemented anti-tobacco media exposures to educate residents on the hazards of smoking and being exposed to SHS in 2011. This study examines the association between anti-tobacco media exposures and residents' SHS knowledge and behaviors. We analyzed the two periods of data (n1=1,016; n2=903) that were collected by the Luoyang Centers for Disease Control and Prevention (CDC) and the Emory Global Health Institute (EGHI). Using logistic regression analysis, we examined if the number of different kinds of anti-tobacco media exposures predicts a respondent's knowledge level of SHS hazards, smoking status, and household SHS exposure status. We found that respondents who were exposed to audio/visual, print, and interactive media were less likely to be a smoker and more likely to have a higher-level of knowledge about SHS hazards. Also, people who had a higher-level of knowledge of SHS hazards were less likely to be a smoker or be exposed to SHS in the home. Our results are consistent with previous studies that indicate the government in China should publicize all types of media, including audio/visual, print, and interactive media, to educate citizens about the hazards of SHS exposure, and to raise awareness about the importance of avoiding household SHS exposure.

Table of Contents

Contents
INTRODUCTION 1
LITERATURE REVIEW 1
METHODOLOGY 11
STUDY DESIGN 12
DATA SOURCE AND SAMPLE 13
CONCEPTUAL FRAMEWORK 14
MEASURES 15
Dependent variable 15
Key Independent variable 17
Covariate 17
STATISTICAL ANALYSIS 18
RESULTS 19
DESCRIPTIVE STATISTICS 19
MULTIVARIATE ANALYSIS 20
Analysis 1: The whole sample at P1 - All 20
Analysis 2: P1 - Group 1 and P1 - Group 2 22
Analysis 3: Period 2 26
DISCUSSION 28
STUDY IMPLICATIONS 29
LIMITATIONS 30
FUTURE STUDY 31
CONCLUSION 33
REFERENCE 35

About this Master's Thesis

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School	Rollins School of Public Health
Department	Health Policy and Management
Degree	MS
Submission	Master's Thesis
Language	English
Research Field	Health Sciences, Public Health
Palavra-chave	Household secondhand smoke exposure Luoyang, China Tobacco control Anti-tobacco media exposure
Committee Chair / Thesis Advisor	Lipscomb, Joseph, Emory University
Committee Members	Gaydos, Laura, Emory University Kegler, Michelle C, Emory University
Partnering Agencies	Emory University schools, faculty or affiliated programs

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