Billboards for Black Babies (BBB): A GRANT PROPOSAL FOR A SIDS HEALTH PROMOTION PROGRAM INITIATIVE Público

Abstract

The National Center for Health Statistics found that in Georgia, 889 infants died before reaching their first birthday in 2018.  A review of the literature reveals that there is a public health concern regarding infant sleeping habits among Black communities and a significantly higher infant mortality due to sudden infant death syndrome (SIDS). This thesis develops a public health grant proposal to implement a billboard initiative within the current Georgia campaign: Safe to Sleep.  This program was designed to educate mothers, fathers, grandparents and caregivers about the importance of putting babies to sleep following the ABCs of Safe Sleep as recommended by the American Academy of Pediatrics.  The overarching research question that this proposal explores is why there is a need for health promotional efforts to increase awareness for SIDS and safe sleep habits among lower socioeconomic populations, particularly Black mothers and caregivers.  Ultimately, the goal is for the Billboards for Black Babies initiative to be adopted by Georgia’s Safe to Sleep Campaign. 

Table of Contents

Chapter I: Introduction............................................................................................................... 8 

Problem Statement......................................................................................................................... 8 

Purpose Statement.......................................................................................................................... 9 

Research Questions Addressed by Grant Proposal...................................................................... 10 

Significance Statement................................................................................................................. 10 

Chapter II: Review of Literature............................................................................................. 11 

Chapter III: Methodology......................................................................................................... 17 

Budget for BBB........................................................................................................................... 18 

Justification for Budget Spending................................................................................................ 18 

Human Subjects Protection...........................................................................................................19 

Evaluation.................................................................................................................................... 20 

Limitations................................................................................................................................... 21 

Chapter IV: Incorporation of Reviewer Comments............................................................... 21 

Chapter V: The Final Version of the Proposal....................................................................... 28 

References................................................................................................................................... 36 

Tables........................................................................................................................................... 41 

Figures.......................................................................................................................................... 43 

Appendices................................................................................................................................... 46 

About this Master's Thesis

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School	Rollins School of Public Health
Department	Executive Masters of Public Health - MPH
Subfield / Discipline	Prevention Science
Degree	M.P.H.
Submission	Master's Thesis
Language	English
Research Field	Health Sciences, Public Health Education
Palavra-chave	SIDS Rural Infant mortality
Committee Chair / Thesis Advisor	Iris Smith, MPH, PhD, Emory University
Committee Members	Seyma Katrinli, PhD, Emory University

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