Communicator Style and Technology Preferences: A New Examination of Fit, Adoption, Social Diffusion and Dimensionality Open Access
Streator, Joycelyn Lovette Ward (2010)
Abstract
Communicator Style and Technology Preferences: A New Examination
of Fit, Adoption,
Social Diffusion and Dimensionality
By Joycelyn L. Streator
Effective collaboration is becoming increasingly critical as
knowledge workers are more
distributed and rely heavily on various modes of communication
(i.e. voice, e-mail,
instant messaging, social networking) to successfully accomplish
tasks. Just as
individuals have unique styles for communicating face-to-face; my
research explores the
relationship between individual communication styles and
information and
communication technologies (ICTs). In addition, I investigate the
influence of ICTs on
the diffusion of communication norms within organizations. The
results of my research
contribute to Media Selection Theory and will help knowledge
workers better optimize
the use of communications technologies.
Table of Contents
Table of Contents
List of Tables 10
Overview 1
Literature Review 9
Early Approaches: Media Richness and Context 9
Media Capabilities 11
Appropriation Factors 11
Individual Factors: Communication Traits 12
Structuration and Communication Norms 14
Chapter 1 Individual Communication Traits and Media Repertoires 16
Relevant Theory 18
Overview of Media Theory 18
Communication Theory 22
Hypotheses 24
Methodology 28
Results and Discussion 30
Discussion 34
Chapter 2: Communication Repertoires and the Spread of Norms 36
Introduction 36
Relevant Theory 39
Adaptive Structuration and Norms 39
ICTs and Communication Patterns 41
Approach 44
Hypotheses 50
Research Method 52
Results 52
DISCUSSION 67
Chapter 3: Preferences for Communication Media Capabilities 70
Introduction 70
Media Theory 70
Media Capabilities 72
Privacy and Disclosure 73
Discretion in Communication 75
Hypotheses 77
Research Method 78
Results 82
Discussion 85
Conclusions 87
References 92
Appendix A: Survey Instrument 102
Appendix B: Factors and Items 110
Appendix C: Simulation Code 113
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