The Effects of Theology on Church Attendance Pubblico
Holley, Kevin (Spring 2019)
Abstract
This thesis seeks to understand why individuals decide to attend particular churches,
dividing individuals by theology and observing how individuals with different theology respond
to certain characteristics of churches. Using Azzi & Ehrenberg’s utility theory of religiosity and
Iannaccone’s club theory of religion as lenses, this paper analyzes data from a sample of
churches in the United States to determine what factors lead to church attendance. This study has
found that liberal churchgoers fit the utility theory of religiosity best, while conservative
churches fit the club theory of religion best. Most factors affect church attendance in the same
direction across theologies. Long-tenured pastors are good for attendance, while long services
are bad for attendance. This thesis hopes to open a new interest within the field of economic
study of religion in how theology affects individuals’ decisions.
Table of Contents
INTRODUCTION..............................................................................................................................1
DATA AND METHODOLOGY...........................................................................................................4
RESULTS..........................................................................................................................................8
ROBUSTNESS................................................................................................................................15
LIMITATIONS................................................................................................................................19
CONCLUSIONS..............................................................................................................................20
REFERENCES.................................................................................................................................22
APPENDIX.....................................................................................................................................23
About this Honors Thesis
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