Manifestations of the Production of Culture Perspective in Online Social Networks for Musicians Pubblico
Skolnik, Danielle E (2010)
Abstract
In this thesis, I examine the modern music industry through a sociological perspective. In Part One, I identify salient changes in the production of music. Several notable developments in the music industry have had far-reaching implications for artists, fans, and corporations. I conclude that the confluence of dramatic changes in technology, market, industry structure, and occupational careers has contributed to the creation of a new landscape of popular music. In Part Two, I draw upon my empirical research of the MySpace online social network. I compare the usage and utility of MySpace for artists of varying record label affiliation (i.e. signed to a major record label, signed to an independent record label, and unsigned) and artists in different countries. Finally, I reflect on general trends in musicians' use of online social networks in an attempt to identify the ways in which these networks reflect the shifts in the broader music industry (e.g., technology, market, industry structure, and careers) and a new landscape of popular music.
Table of Contents
Introduction 1
Review of Literature 2
Part One: Production of Music in the Twenty-First Century 7
Part Two: Exploring the Usage and Utility of MySpace Music
29
Methods and Data 32
Results 36
Discussion 54
Conclusion 58
References 60
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