Politics, Protest, and Hashtag Activism: The Political Participation of African American Youth on Social Media Open Access

Davies, Elizabeth Jordan (2015)

Permanent URL: https://etd.library.emory.edu/concern/etds/d791sg43m?locale=en


Social media has been at the forefront of activism and social movements, but can Facebook and Twitter truly affect political behavior? Using a sample of students from Emory University in Atlanta, Georgia, this thesis asks whether social networking sites can increase the online and offline political participation of Black American youth, and whether social media influences feelings of linked fate, as well as internal and external political efficacy. OLS and logistic statistical regression models suggest that social networking sites do not have a significant effect on Black youth political behavior; rather political interest and a sense of efficacy are the most influential variables across these models. Finally, I perform an on campus mobilization experiment modeled after Green and Gerber's 1999 get out the vote mobilization experiment. The experiment also suggests that interest and salient identities are the most important factors in participation.

Table of Contents

Introduction, 1-4

Chapter 1, 5-21

Chapter 2, 22-46

Chapter 3, 47-51

Chapter 4, 52-56

Appendix, 57-64

Works Cited, 65-69

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