Triple Threat: An Exploration of Black Muslim Hijabi YouTubers Pubblico

Abstract

Through the lens of Black Muslims women YouTubers, I explore racial and religious representations of identities and audience reception by investigating three research questions: (1) How does the intersectionality of the identities of Black Muslim women YouTubers get articulated in the content of their videos? (2) What role does creating content for YouTube play in identity formation of Black Muslim YouTubers? (3) How does the consumption of the videos of Black Muslim YouTubers impact their viewers’ sense of self? Research has illustrated the role the consumption of media plays in forming values, attitudes and behaviors. However, I uniquely consider how creating media can impact the formation of identity for content creators. I argue that not only do the ways in which Black Muslim YouTubers understand and express their identity inform their content but it also impacts how audiences use YouTube to understand their identities. By creating videos, Black Muslim women YouTubers create a unique representational online space in which blackness and Islam coexist. The videos of Black Muslim YouTubers contest the marginalization that Black Muslims face in both predominantly Arab and South-Asian Muslim communities and, more broadly, a predominantly White societal and mass media context.

Table of Contents

Introduction…….………………………………………………………………………………………………………………………..1

Chapter 1: Black Hijabis & Modest Fashion…..………………….…….………………........……………….………….……17

Chapter 2: Explicit Discussions of Racial & Religious Identities……………………..........…………………………...40

Chapter 3: Influence of Black Muslim Women YouTubers…………………………………............………….………….56

Conclusion……………………………………………………………………………………………………………………………….70

 

About this Honors Thesis

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School	Emory College
Department	Film and Media Studies
Degree	B.A.
Submission	Honors Thesis
Language	English
Research Field	Religion, General Women's Studies Black Studies
Parola chiave	Identity Muslim Racial Hijabi Representation Women Black YouTube YouTuber Religious Media Studies
Committee Chair / Thesis Advisor	Beretta E. Smith-Shomade, Emory University
Committee Members	Nsenga Burton, Emory University James Hoesterey, Emory University

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