The Use of Data Visualization to Drive Social Change Open Access

Boeker, Ava Justine (2015)

Permanent URL: https://etd.library.emory.edu/concern/etds/8910jv00x?locale=en
Published

Abstract

This paper examines the history of data visualization and its early and current uses in the business and political spheres. I then go on to theorize about the opportunities for data visualization use in the nonprofit space. Data visualization provides individuals and organizations with an opportunity to better understand and utilize data and information in the organization, allowing them to function more efficiently in service of their mission. It can also help to generate external support for social causes by presenting data around an issue and encouraging users to engage with the information. Due to a recent shift of data visualization experts away from the business world and into the nonprofit space, the increasing availability of user-friendly data visualization software, and the ability for contemporary data visualizations to capture an emotional connection and engage viewers with a subject, I conclude that data visualization has enormous upside potential and will soon be an established part of nonprofit work and become integral to the success of these organizations.

Table of Contents

Introduction 1 Approaches to Data Visualization 3 Earliest Data Visualization 5 Current Data Visualization and Business Performance 12 Current Data Visualization Capabilities in the Political Sphere 18 The Potential for Data Visualization in Cause-Based Organizations 25 Employment trends in data visualization 27 Democratization of data visualization tools 31 The role ofemotional connection in data visualization 36 The Importance ofVisualization in Data Presentation 39 Limitations of Argument 41 Conclusion 46 References 48 Appendix 54 Figure 1 54 Figures 2 & 3 55 Figures 4 & 5 56 Figures 6 & 7 57 Figures 8 & 9 58 Figure 10 59

About this Honors Thesis

Rights statement
  • Permission granted by the author to include this thesis or dissertation in this repository. All rights reserved by the author. Please contact the author for information regarding the reproduction and use of this thesis or dissertation.
School
Department
Degree
Submission
Language
  • English
Research field
Keyword
Committee Chair / Thesis Advisor
Committee Members
Last modified

Primary PDF

Supplemental Files