From Conception to First Bite: The Intersection of Food and Technology When Launching a Fast-Casual Restaurant 公开

Abstract

Building on research surrounding fast-casual restaurants, this work explores how a fast-casual restaurant can survive in a post-pandemic world. This study investigates the Atlanta’s fast-casual restaurant scene, examining practices and developments through recent innovations such as ghost kitchens, apps, automation, and understanding where the opportunity zone is located. This study closely follows a developing Atlanta based emerging fast-casual chain, Recess Concepts, LLC. 

Table of Contents

Table of Contents

Introduction ...................................................................................................................................................................1

Chapter I: Literature Review & The History Of U.S. Food Regulation......................................................................... 3

I. American Meat Consumption and Regulations...................................................................................................... 3

II. Emerging Fast-Food Culture................................................................................................................................. 6

III. Nutrition and Diet ................................................................................................................................................ 8

IV . Food Sourcing and Supply Chains ...................................................................................................................... 9

Chapter II: Industry Analysis ...................................................................................................................................... 11

I. Consumer Culture................................................................................................................................................. 11

II. COVID-19........................................................................................................................................................... 12

III. Technology ........................................................................................................................................................ 12

IV . Consumer Behavior and Decisions ................................................................................................................... 15

V. Recess Concepts, LLC........................................................................................................................................16

VI. Atlanta Fast-Casual/Quick-Service-Restaurant (QSR) Analysis ...................................................................... 19

Chapter III:

Methodology ............................................................................................................................................ 22

I. Objectives ............................................................................................................................................................. 22

II. Recruitment, Data Collection, and Privacy Rights ............................................................................................. 22

III. Study Population................................................................................................................................................ 23

IV. Development of Interview Questions................................................................................................................23

V . Methods For Data Analysis ................................................................................................................................ 24

Chapter IV: Interview Analysis ................................................................................................................................... 26

I. Sustainability Practices, Sourcing, and Distribution ............................................................................................ 26

a. Nestlé.......................................................................................................................................................... 26

b. Sweetgreen ................................................................................................................................................. 28

c. MetroFresh ................................................................................................................................................. 30

d. Recess......................................................................................................................................................... 32

II. COVID-19 Pandemic .......................................................................................................................................... 33

a. Nestlé.......................................................................................................................................................... 33

b. Sweetgreen ................................................................................................................................................. 34

c. MetroFresh ................................................................................................................................................. 35

d. Recess......................................................................................................................................................... 36

III. Technology and Innovation ............................................................................................................................... 38

a. Nestlé.......................................................................................................................................................... 38

b. Sweetgreen ................................................................................................................................................. 40

c. Recess.........................................................................................................................................................43

Chapter V: Conclusion and Recommendations............................................................................................................ 46

I. Industry................................................................................................................................................................. 46

II.Future of Recess................................................................................................................................................... 48

Appendix .....................................................................................................................................................................49

Section A: Participants Interviewed and Interview Details .................................................................................... 49

Section B:Sample Interview Questions .................................................................................................................. 50

Section C:Images of Atlanta Businesses and Recess Brand Development ........................................................... 51

Section D: Images of Sweetgreen, Cava, and Uber Eats Ordering Application ..................................................... 55

References ...................................................................................................................................................................56 

About this Honors Thesis

Rights statement

• Permission granted by the author to include this thesis or dissertation in this repository. All rights reserved by the author. Please contact the author for information regarding the reproduction and use of this thesis or dissertation.

School	Emory College
Department	Interdisciplinary Studies in Society and Culture
Degree	B.A.
Submission	Honors Thesis
Language	English
Research Field	Agriculture, Animal Culture and Nutrition Agriculture, Food Science and Technology Business Administration, Marketing
关键词	Restaurant, Fast-casual, Food, Recess, Sweetgreen, Nestle, Atlanta, Meat, Fast-food.
Committee Chair / Thesis Advisor	Peter Wakefield, Emory University
Committee Members	Marina Cooley , Emory University Jonathan Crane, Emory University

最新修改

Primary PDF

Thumbnail	Title	Date Uploaded	Actions
	From Conception to First Bite: The Intersection of Food and Technology When Launching a Fast-Casual Restaurant ()	2022-05-03 17:09:28 -0400	Press to Select an action Download

Supplemental Files

Thumbnail	Title	Date Uploaded	Actions