From Conception to First Bite: The Intersection of Food and Technology When Launching a Fast-Casual Restaurant Open Access
Schirn, Maya (Spring 2022)
Abstract
Building on research surrounding fast-casual restaurants, this work explores how a fast-casual restaurant can survive in a post-pandemic world. This study investigates the Atlanta’s fast-casual restaurant scene, examining practices and developments through recent innovations such as ghost kitchens, apps, automation, and understanding where the opportunity zone is located. This study closely follows a developing Atlanta based emerging fast-casual chain, Recess Concepts, LLC.
Table of Contents
Table of Contents
Introduction ...................................................................................................................................................................1
Chapter I: Literature Review & The History Of U.S. Food Regulation......................................................................... 3
I. American Meat Consumption and Regulations...................................................................................................... 3
II. Emerging Fast-Food Culture................................................................................................................................. 6
III. Nutrition and Diet ................................................................................................................................................ 8
IV . Food Sourcing and Supply Chains ...................................................................................................................... 9
Chapter II: Industry Analysis ...................................................................................................................................... 11
I. Consumer Culture................................................................................................................................................. 11
II. COVID-19........................................................................................................................................................... 12
III. Technology ........................................................................................................................................................ 12
IV . Consumer Behavior and Decisions ................................................................................................................... 15
V. Recess Concepts, LLC........................................................................................................................................16
VI. Atlanta Fast-Casual/Quick-Service-Restaurant (QSR) Analysis ...................................................................... 19
Chapter III:
Methodology ............................................................................................................................................ 22
I. Objectives ............................................................................................................................................................. 22
II. Recruitment, Data Collection, and Privacy Rights ............................................................................................. 22
III. Study Population................................................................................................................................................ 23
IV. Development of Interview Questions................................................................................................................23
V . Methods For Data Analysis ................................................................................................................................ 24
Chapter IV: Interview Analysis ................................................................................................................................... 26
I. Sustainability Practices, Sourcing, and Distribution ............................................................................................ 26
a. Nestlé.......................................................................................................................................................... 26
b. Sweetgreen ................................................................................................................................................. 28
c. MetroFresh ................................................................................................................................................. 30
d. Recess......................................................................................................................................................... 32
II. COVID-19 Pandemic .......................................................................................................................................... 33
a. Nestlé.......................................................................................................................................................... 33
b. Sweetgreen ................................................................................................................................................. 34
c. MetroFresh ................................................................................................................................................. 35
d. Recess......................................................................................................................................................... 36
III. Technology and Innovation ............................................................................................................................... 38
a. Nestlé.......................................................................................................................................................... 38
b. Sweetgreen ................................................................................................................................................. 40
c. Recess.........................................................................................................................................................43
Chapter V: Conclusion and Recommendations............................................................................................................ 46
I. Industry................................................................................................................................................................. 46
II.Future of Recess................................................................................................................................................... 48
Appendix .....................................................................................................................................................................49
Section A: Participants Interviewed and Interview Details .................................................................................... 49
Section B:Sample Interview Questions .................................................................................................................. 50
Section C:Images of Atlanta Businesses and Recess Brand Development ........................................................... 51
Section D: Images of Sweetgreen, Cava, and Uber Eats Ordering Application ..................................................... 55
References ...................................................................................................................................................................56
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