The Development of a Website Providing Contraceptive Information to Female College Students in Beijing, China: A Special Studies Project Public

Abstract

Despite attitudes towards sexuality having become more open than in the past, knowledge about and use of contraception among Chinese college students is not adequate. This special studies project seeks to develop a website that provides contraceptive information to female college students in Beijing, China, with the goal of improving their knowledge about contraception and potentially their use of contraception. Prior to the website development, focus group discussions were conducted with thirty participants to assess needs among the population. Focus group discussions were conducted again after development of the website for evaluation purposes. Participants were recruited through convenience and snowball sampling; transcripts were analyzed using MAXQDA.

Results from formative research showed that detailed explanations of the safety and effectiveness of each contraceptive method were needed by the target population, in particular relating to IUDs and oral birth control pills, about which participants expressed a high level of confusion. Participants also wanted to see resources about where could they get those products. Website evaluation FGDs showed that this website addressed most of the study participants’ needs and expectations. They also pointed to possible directions for future improvements of this website, such as including online quizzes to assess users’ change in knowledge and including more interactive sections.

Table of Contents

 

 

 

Table of Contents

 

CHAPTER 1 INTRODUCTION   1

RATIONALE     1

CHAPTER 2 COMPREHENSIVE REVIEW OF LITERATURE       2

2.1 USE OF INTERNET IN HEALTH COMMUNICATION AMONG COLLEGE STUDENTS AROUND THE GLOBE          2

2.2 INTERNET AS A REPRODUCTIVE HEALTH COMMUNICATION TOOL IN CHINA   4

2.2.1 Reproductive Health in China    4

2.2.2 Internet Use in China     6

2.2.3 Sex Education in China  6

2.2.4 current reproductive health communication tool on the internet        7

2.3 IMPLICATIONS FROM PREVIOUS STUDIES          8

CHAPTER 3 METHODS 10

3.1 NEEDS ASSESSMENT        10

3.2 POPULATION AND SAMPLE          10

3.3 DESCRIPTION OF FORMATIVE RESEARCH FOCUS GROUP DISCUSSIONS          11

3.4 DATA ANALYSIS    12

3.5 PLANS FOR WEBSITE REVISIONS AND PILOT TESTING  13

3.6 ETHICAL CONSIDERATIONS          13

CHAPTER 4 RESULTS  14

4.1 FORMATIVE RESEARCH    14

4.2 WEBSITE DEVELOPMENT 19

CHAPTER 5 DISCUSSION         25

5.1 WEBSITE DEVELOPMENT AND EVALUATION      25

5.2 ADDITIONAL FINDINGS    27

5.3 STRENGTHS          29

5.4 LIMITATIONS        30

CHAPTER 6 RECOMMENDATIONS AND CONCLUSION          31

CONCLUSIONS            32

 

About this Master's Thesis

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School	Rollins School of Public Health
Department	Hubert Department of Global Health
Degree	M.P.H.
Submission	Master's Thesis
Language	English
Research Field	Health Sciences, Public Health Web Studies
Mot-clé	Contracpetion Website Development Health Commnuication Public Health Reproductive Health
Committee Chair / Thesis Advisor	Winskell, Kate, Emory University
Committee Members	Sabben, Gaelle, Emory University
Partnering Agencies	Does not apply (no collaborating organization)

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