Into the Manosphere: How Reddit Facilitates Online Misogyny Öffentlichkeit

Abstract

Social media has become an increasingly integral part of everyday life. For many, it may be hard to imagine going even a day without checking Instagram or Twitter. However, the platforms we utilize today are not exactly what social media developers foresaw. Whilst they imagined that social media would facilitate the development of a utopian online world, in reality it facilitated the development of a misogynistic network known as the manosphere. This thesis examines the social media platform Reddit to uncover why the imagined utopia was never realized and why the manosphere thrives. Ultimately, it is concluded that Reddit’s business model, algorithm, and affordances readily aid in the existence and spread of manosphere ideology. The continued existence of the manosphere endangers women and needs to be dismantled in order to progress society closer to the imagined utopia. 

Table of Contents

Introduction..................................................................................................................................1 

Chapter 1: The Rise of Social Media and Online Misogyny.........................................................15 

Chapter 2: The Manosphere on Reddit.......................................................................................29 

Chapter 3: Moderating the Manosphere ...................................................................................59 

Conclusion....................................................................................................................................70 

Bibliography..................................................................................................................................72 

About this Honors Thesis

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School	Emory College
Department	Film and Media Studies
Degree	B.A.
Submission	Honors Thesis
Language	English
Research Field	Women's Studies Gender Studies Multimedia Communications
Stichwort	Feminism Web 2.0 Manosphere Social Media Reddit Misogyny
Committee Chair / Thesis Advisor	Tanine Allison, Emory University
Committee Members	Dan Reynolds, Emory University Aubrey Kelly, Emory University

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