Ideology and the informed voter: analyzing the effect ideology has on an individual's ability to retain information Open Access

Sunshine, James Russell (2013)

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This study argues that political knowledge is an aggregate of one's ability to a) identify political figures and b) retain factual information concerning salient issues. Through 500 survey responses, this study finds that ideology plays a significant role in determining whether or not voters retain certain factual information. This study also finds that a voter's self-perceived level of political knowledge and a voter's self-perceived level of political interest play strong roles in information retention among voters within specific ideological groups.

Table of Contents

Introduction 1
Definition of Important Terms 1
Political Identification 2
Psychology of Ideological Voters 4
Hypotheses 7
Research Design 9
Sample Characteristics and Planned Tests 11
Tests and Results 15
Errors That Did Occur or May Have Occurred 20
Discussion 22
Conclusion 27
Work Cited 29
Codebook 32
Tables and Figures Included Within the Text 39

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