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Two Essays on Brand Marketing Communication on Social Media

About this Dissertation
Student Name:	Ha, Jihyeon
Date Uploaded:	03/25/2024
Research Field:	Business Administration, Marketing
Department:	Business

Measuring Consumers’ Emotional Engagement via Firm and User Generated Content on Social Media

About this Dissertation
Student Name:	Mosley, Buffy
Date Uploaded:	03/31/2020
Research Field:	Business Administration, Marketing
Department:	Business