Index Catalog // Emory Theses and Dissertations

GlossiSHARE: How a Company Went from Selling Blush to Being the Cool-Girl’s Best Friend

1 of 5

Can Sustainability & Marketing Co-Exist? An Empirical Exploration of Consumer Perceptions and Brand Challenges with Sustainable Initiatives

2 of 5

Essays on Counter-Marketing and the Role of Brands

3 of 5

Brand Deployment Consistency and Market Share

4 of 5

Essays on Brand Architecture and Individual Brand Performance

5 of 5

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