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Gamification
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1.
The Role of Dynamic Incentives in Customer Engagement: Applications in Gaming and Gamification
Student Name:
Han, Zhe
Date Uploaded:
06/23/2019
Research Field:
Business Administration, Marketing
Department:
Business
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Year
Summer 2019
1
School
Laney Graduate School
1
Department
Business
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Degree
Ph.D.
1
Submission Type
Dissertation
1
Research Field
Business Administration, Marketing
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Committee
Michelle Andrews, Emory University
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Mike Lewis, Emory University
1
Panagiotis Adamopoulos , Emory University
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Yi Zhao, Georgia State University
1
Keyword
Bayesian Methods
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Dynamic Icentives
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Gamification
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Loyalty Programs
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Video Games
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