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Filtragem por: Degree Ph.D. Remover Degree: Ph.D. Keyword Marketing Strategy Remover Keyword: Marketing Strategy

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Can Sustainability & Marketing Co-Exist? An Empirical Exploration of Consumer Perceptions and Brand Challenges with Sustainable Initiatives

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Year

Spring 20211

School

Laney Graduate School1

Department

Business1

Degree

Ph.D.[remove]1

Submission Type

Dissertation1

Research Field

Business Administration, Management1
Business Administration, Marketing1
Sustainability1

Committee

Doug Bowman, Emory University1
Jag Sheth, Emory University1
Morgan Ward, Emory University1
Sandy Jap, Emory University1
Wes Longhofer, Emory University1

Keyword

Branding1
Consumer Behavior1
Corporation Social Responsibility1
Marketing Strategy[remove]1
Sustainability1

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