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Filtragem por: Committee David Schweidel, Emory University Remover Committee: David Schweidel, Emory University

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The Informativeness of Dark Data for Future Firm Performance

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Measuring Consumers’ Emotional Engagement via Firm and User Generated Content on Social Media

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Year

Spring 20201
Spring 20231

School

Laney Graduate School2

Department / Specialty

Business2

Degree

Ph.D.2

Submission Type

Dissertation2

Research Field

Business Administration, Accounting1
Business Administration, Marketing1

Committee

David Schweidel, Emory University[remove]2
Isabella Grabner, WU Vienna1
Karen Sedatole, Emory University1
Kristy Towry, Emory University1
Michelle Andrews, Emory University1
mais Committees »

Keyword

Consumer Engagement1
Online Word of Mouth (WOM)1
Social Media1
aggregate employee sentiment1
dark data1
mais Keywords »

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