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Bharadwaj, Sundar, Emory University
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Essays on Sustainability, Marketing Capability, and Firm Performance
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Essays on Bankruptcy-Induced Exits and Market Outcomes
2 of 5
Essays on Deceptive Marketing Strategies
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Sources of Brand Decline
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Essays on Business-to-Business (B2B) Marketing Network and Firm Value
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Year
2009
2
2012
2
2010
1
School
Laney Graduate School
5
Department
Business
5
Degree
PhD
5
Submission Type
Dissertation
5
Research Field
Business Administration, Marketing
5
Business Administration, General
1
Economics, Finance
1
Committee
Bharadwaj, Sundar, Emory University
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5
Hamilton, Ryan, Emory University
2
Sheth, Jagdish, Emory University
2
Srivastava, Raj, Emory University
2
Barsalou, Lawrence, Emory University
1
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Keyword
Business-to-Business Network
1
Firm Value
1
Marketing
1
Word-of-Mouth
1
automobile industry
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Keywords
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