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Bharadwaj, Sundar, Emory University
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Essays on Sustainability, Marketing Capability, and Firm Performance
Essays on Bankruptcy-Induced Exits and Market Outcomes
Essays on Deceptive Marketing Strategies
Sources of Brand Decline
Essays on Business-to-Business (B2B) Marketing Network and Firm Value
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Year
2009
2
2012
2
2010
1
School
Laney Graduate School
5
Department
Business
5
Degree
PhD
5
Submission Type
Dissertation
5
Research Field
Business Administration, Marketing
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Business Administration, General
1
Economics, Finance
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Committee
Bharadwaj, Sundar, Emory University
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5
Hamilton, Ryan, Emory University
2
Sheth, Jagdish, Emory University
2
Srivastava, Raj, Emory University
2
Barsalou, Lawrence, Emory University
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Business-to-Business Network
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Firm Value
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Marketing
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Word-of-Mouth
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automobile industry
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