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Tongil Kim, Emory University
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Essays on Customer Management in Upscale Retailing: Empirical Applications of Causal Inference and Machine Learning Techniques to the Study of Product Customization and Omni-Channel Strategies
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Year
Summer 2020
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School
Laney Graduate School
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Department
Business
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Degree
Ph.D.
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Submission Type
Dissertation
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Research Field
Business Administration, Marketing
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Committee
Michael V. Lewis, Emory University
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Panagiotis Adamopoulos, Emory University
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Tongil Kim, Emory University
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Yanwen Wang, Emory University
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Keyword
Customer Management
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Omni-Channel
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Private Label
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Product Customization
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Product Return
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