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Michelle Andrews, Emory University
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Essays on Live Streaming Media and Sponsorship Opportunities: Empirical Applications i...
Measuring Consumers’ Emotional Engagement via Firm and User Generated Content on Socia...
The Role of Dynamic Incentives in Customer Engagement: Applications in Gaming and Gami...
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Year
Spring 2020
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Spring 2022
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Summer 2019
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School
Laney Graduate School
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Department
Business
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Degree
Ph.D.
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Submission Type
Dissertation
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Research Field
Business Administration, Marketing
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Committee
Michelle Andrews, Emory University
3
David Schweidel, Emory University
1
Inyoung Chae, Emory University
1
Michael Lewis, Emory University
1
Mike Lewis, Emory University
1
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Bayesian Methods
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Consumer Engagement
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Digital Marketing
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Dynamic Icentives
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Gamification
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