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Bowman, Doug, Emory University
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MODELING COMPLEX DECISIONS UNDER MULTIPLE CONSUMPTION SCENARIOS
Essays on Brand Competition
Brand Deployment Consistency and Market Share
Essays on Brand Architecture and Individual Brand Performance
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Year
2010
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2016
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Laney Graduate School
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Business
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PhD
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Dissertation
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Business Administration, Marketing
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Economics, Commerce-Business
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Committee
Bowman, Doug, Emory University
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Tripathi, Manish, Emory University
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Arbatskaya, Maria, Emory University
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Jap, Sandy, Emory University
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Lewis, Michael , Emory University
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Branding
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Brand Architecture
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Latent Trait
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Markov chain
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Media Consumption
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