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Markov chain
1
brand architecture
1
brand equity
1
brand loyalty
1
branded house
1
branding
1
co-brands
1
commonality effects
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1
competitive effects
1
complementary effects
1
consumer packaged goods
1
heavy half
1
information goods
1
motion pictures
1
piracy
1
product lifecycle
1
synergy
1
variety-seeking
1