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Keyword
- Business-to-Business Network1
- Firm Value1
- Marketing1
- Word-of-Mouth1
- automobile industry1
- bankruptcy1
- branding, knowledge structure, order effects1
- cause-related marketing1
- distribution channel1
- dynamic demand models1
- market entry/exit1
- marketing mix1
- new product adoption1
- shared value1
- stakeholder marketing1
- sustainability1