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Keyword
- Ambidexterity1
- Business Value of IT1
- Identity1
- India1
- Information Technology1
- Intangible Business Value1
- Mergers and Acquisitions1
- automobile industry1
- bankruptcy1
- cause-related marketing1
- distribution channel1
- dynamic demand models1
- market entry/exit1
- marketing mix1
- new product adoption1
- shared value1
- stakeholder marketing1
- sustainability1