Index Catalog // Emory Theses and Dissertations

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筛选: Research Field Business Administration, Marketing

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1. An Empirical Study of Salesforce Control Systems: An Application of Latent Class and Latent Transition Analysis

Student Name:: Kim, Da Young
Date Uploaded:: 08/09/2024
Research Field:: Business Administration, Marketing
Department or Specialty:: Business

2. Understanding Review Hijacking on Amazon Through Variation Listings: The ABCD's of The Bountiful Company

Student Name:: Khan, Fareed
Date Uploaded:: 04/10/2024
Research Field:: Economics, General, Business Administration, Marketing, and Economics, Commerce-Business
Department or Specialty:: Economics

3. Two Essays on Brand Marketing Communication on Social Media

Student Name:: Ha, Jihyeon
Date Uploaded:: 03/25/2024
Research Field:: Business Administration, Marketing
Department or Specialty:: Business

4. GlossiSHARE: How a Company Went from Selling Blush to Being the Cool-Girl’s Best Friend

Student Name:: Mazzocco, Abigayle
Date Uploaded:: 04/09/2023
Research Field:: Sociology, General, Business Administration, Marketing, and Women's Studies
Department or Specialty:: Interdisciplinary Studies in Society and Culture

5. A Class Matter: Exploring Signals of Socioeconomic Class within Egyptian and Lebanese Advertising from 2000-2022

Student Name:: Hossain, Najifa
Date Uploaded:: 04/12/2022
Research Field:: Mass Communications, Business Administration, Marketing, and Middle Eastern Studies
Department or Specialty:: Middle Eastern and South Asian Studies

6. From Conception to First Bite: The Intersection of Food and Technology When Launching a Fast-Casual Restaurant

Student Name:: Schirn, Maya
Date Uploaded:: 04/05/2022
Research Field:: Agriculture, Animal Culture and Nutrition, Agriculture, Food Science and Technology, and Business Administration, Marketing
Department or Specialty:: Interdisciplinary Studies in Society and Culture

7. Essays on Live Streaming Media and Sponsorship Opportunities: Empirical Applications in the Video Game Industry

Student Name:: Jo, Wooyong
Date Uploaded:: 03/14/2022
Research Field:: Business Administration, Marketing
Department or Specialty:: Business

8. Can Sustainability & Marketing Co-Exist? An Empirical Exploration of Consumer Perceptions and Brand Challenges with Sustainable Initiatives

Student Name:: Wallach, Karen Anne
Date Uploaded:: 03/24/2021
Research Field:: Sustainability, Business Administration, Management, and Business Administration, Marketing
Department or Specialty:: Business

9. Essays on Customer Management in Upscale Retailing: Empirical Applications of Causal Inference and Machine Learning Techniques to the Study of Product Customization and Omni-Channel Strategies

Student Name:: Kim, Suh Yeon
Date Uploaded:: 07/10/2020
Research Field:: Business Administration, Marketing
Department or Specialty:: Business

10. Measuring Consumers’ Emotional Engagement via Firm and User Generated Content on Social Media

Student Name:: Mosley, Buffy
Date Uploaded:: 03/31/2020
Research Field:: Business Administration, Marketing
Department or Specialty:: Business