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Branding
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Resultados da Busca
GlossiSHARE: How a Company Went from Selling Blush to Being the Cool-Girl’s Best Friend
Can Sustainability & Marketing Co-Exist? An Empirical Exploration of Consumer Perc...
Essays on Counter-Marketing and the Role of Brands
Brand Deployment Consistency and Market Share
Essays on Brand Architecture and Individual Brand Performance
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Year
2014
2
2010
1
Spring 2021
1
Spring 2023
1
School
Laney Graduate School
4
Emory College
1
Department / Specialty
Business
4
Interdisciplinary Studies in Society and Culture
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Degree
PhD
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B.A.
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MS
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Dissertation
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Honors Thesis
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Research Field
Business Administration, Marketing
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Business Administration, Management
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Sociology, General
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Sustainability
1
Women's Studies
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Committee
Bowman, Doug, Emory University
3
Lewis, Michael , Emory University
2
Doug Bowman, Emory University
1
Dr. Dan Sinykin, Emory University
1
Dr. Kim Loudermilk, Emory University
1
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Keyword
Branding
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Brand Architecture
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Community
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Consumer Behavior
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