Show Me the Gukhip: Representation of South Korean Hip-Hop on TV and Film Open Access

He, Charlotte (Spring 2022)

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This thesis examines the representation of South Korean hip-hop on TV and film through close readings of different media objects ranging from the hip-hop competition series Show Me the Money, the film Sunset in My Hometown, and other peripheral media such as Mnet Asian Music Awards stage performance and episodes from the Reality TV program I Live Alone. Different from the government-supported K-pop which is used as a tool of soft power to craft a global image of South Korea, the hip-hop music scene has grown through individual endeavor and strong interpersonal bonds, without significant government interference. By situating certain media objects in a wider sociocultural context and how they represent hip-hop culture, I intend to unravel how the notion of “Koreanness” is communicated through rap music, unfold the multifaceted gender representation in hip-hop competition shows, look at how hip-hop music production is professionalized, and discern how media magnify flex culture.

Table of Contents

Introduction 1

Chapter 1: No English, we are Gukhip 7

Chapter 2: Localization and Globalization 17

Chapter 3: Negotiated Masculinity and Gender Representation 42

Chapter 4 Professionalization and Commercialization 65

Conclusion 85

Works Cited 89

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