Search Constraints
Search Results
Select an image to start the slideshow
Two Essays on Brand Marketing Communication on Social Media
1 of 9
Essays on Live Streaming Media and Sponsorship Opportunities: Empirical Applications in the Video Game Industry
2 of 9
Can Sustainability & Marketing Co-Exist? An Empirical Exploration of Consumer Perceptions and Brand Challenges with Sustainable Initiatives
3 of 9
Essays on Customer Management in Upscale Retailing: Empirical Applications of Causal Inference and Machine Learning Techniques to the Study of Product Customization and Omni-Channel Strategies
4 of 9
Measuring Consumers’ Emotional Engagement via Firm and User Generated Content on Social Media
5 of 9
The Role of Dynamic Incentives in Customer Engagement: Applications in Gaming and Gamification
6 of 9
Trends in Consumer Research Literature: A Historical Analysis
7 of 9
The Dynamics of Textual Content on Social Media
8 of 9
Essays on Online Word of Mouth
9 of 9