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Marketing
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Two Essays on Brand Marketing Communication on Social Media
Essays on Live Streaming Media and Sponsorship Opportunities: Empirical Applications i...
Can Sustainability & Marketing Co-Exist? An Empirical Exploration of Consumer Perc...
Essays on Customer Management in Upscale Retailing: Empirical Applications of Causal I...
Measuring Consumers’ Emotional Engagement via Firm and User Generated Content on Socia...
The Role of Dynamic Incentives in Customer Engagement: Applications in Gaming and Gami...
Trends in Consumer Research Literature: A Historical Analysis
The Dynamics of Textual Content on Social Media
Essays on Online Word of Mouth
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Year
Spring 2019
2
Spring 2018
1
Spring 2020
1
Spring 2021
1
Spring 2022
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Years
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School
Laney Graduate School
9
Department
Business
9
Degree
Ph.D.
8
M.S.
1
Submission Type
Dissertation
8
Master's Thesis
1
Research Field
Business Administration, Marketing
9
Business Administration, Management
2
Sustainability
1
Committee
Michelle Andrews, Emory University
3
Panagiotis Adamopoulos, Emory University
3
Bowman, Douglas , Emory University
2
David A. Schweidel, Emory University
2
Inyoung Chae, Emory University
2
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Keyword
Social Media
2
Bayesian Methods
1
Branding
1
Consumer Behavior
1
Consumer Engagement
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