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Marketing
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Essays on Customer Analysis
An Empirical Study of Salesforce Control Systems: An Application of Latent Class and L...
Two Essays on Brand Marketing Communication on Social Media
Essays on Live Streaming Media and Sponsorship Opportunities: Empirical Applications i...
Can Sustainability & Marketing Co-Exist? An Empirical Exploration of Consumer Perc...
Essays on Customer Management in Upscale Retailing: Empirical Applications of Causal I...
Measuring Consumers’ Emotional Engagement via Firm and User Generated Content on Socia...
The Role of Dynamic Incentives in Customer Engagement: Applications in Gaming and Gami...
Trends in Consumer Research Literature: A Historical Analysis
The Dynamics of Textual Content on Social Media
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Year
Spring 2019
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Spring 2018
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Spring 2020
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Spring 2021
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School
Laney Graduate School
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Department / Specialty
Business
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Ph.D.
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Dissertation
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Business Administration, Marketing
11
Business Administration, Management
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Sustainability
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Committee
Michelle Andrews, Emory University
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Panagiotis Adamopoulos, Emory University
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Bowman, Douglas , Emory University
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David A. Schweidel, Emory University
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Inyoung Chae, Emory University
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Social Media
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Bayesian Methods
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Branding
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Consumer Behavior
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Consumer Engagement
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