Index Catalog // Emory Theses and Dissertations

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Two Essays on Brand Marketing Communication on Social Media

Essays on Live Streaming Media and Sponsorship Opportunities: Empirical Applications i...

Can Sustainability & Marketing Co-Exist? An Empirical Exploration of Consumer Perc...

Essays on Customer Management in Upscale Retailing: Empirical Applications of Causal I...

Measuring Consumers’ Emotional Engagement via Firm and User Generated Content on Socia...

The Role of Dynamic Incentives in Customer Engagement: Applications in Gaming and Gami...

The Dynamics of Textual Content on Social Media

Essays on Online Word of Mouth