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social influence
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Essays on Online Word of Mouth
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Year
Spring 2018
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School
Laney Graduate School
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Department
Business
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Degree
Ph.D.
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Submission Type
Dissertation
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Research Field
Business Administration, Management
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Business Administration, Marketing
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Committee
Bowman, Douglas , Emory University
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Sheth, Jagdish, Emory University
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Swaminathan, Anand, Emory University
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Keyword
competitor reviews
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management response
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online word of mouth
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social influence
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