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shared value
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Essays on Sustainability, Marketing Capability, and Firm Performance
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Year
2012
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School
Laney Graduate School
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Department
Business
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Degree
PhD
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Submission Type
Dissertation
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Research Field
Business Administration, Marketing
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Committee
Bharadwaj, Sundar, Emory University
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Doner, Richard, Emory University
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Hamilton, Ryan, Emory University
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Sheth, Jagdish, Emory University
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cause-related marketing
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stakeholder marketing
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sustainability
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