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marketing mix
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Essays on Bankruptcy-Induced Exits and Market Outcomes
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Year
2012
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School
Laney Graduate School
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Department / Specialty
Business
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Degree
PhD
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Submission Type
Dissertation
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Research Field
Business Administration, General
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Business Administration, Marketing
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Economics, Finance
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Committee
Bharadwaj, Sundar, Emory University
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Chintagunta, Pradeep K., University of Chicago
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Sheth, Jagdish, Emory University
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Venkataraman, Sriram, Emory University
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Keyword
automobile industry
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bankruptcy
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distribution channel
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dynamic demand models
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market entry/exit
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