Index Catalog // Emory Theses and Dissertations

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Essays on Brand Competition

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Year

20161

School

Laney Graduate School1

Department

Business1

Degree

PhD1

Submission Type

Dissertation1

Research Field

Business Administration, Marketing1
Economics, Commerce-Business1

Committee

Arbatskaya, Maria, Emory University1
Bowman, Doug, Emory University1
Sheth, Jagdish, Emory University1

Keyword

Markov chain1
brand architecture1
brand equity1
brand loyalty1
branded house1
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