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customer analytics
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Understanding Customer Dynamics in a Data-rich Environment
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Year
2016
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School
Laney Graduate School
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Department
Business
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Degree
PhD
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Submission Type
Dissertation
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Research Field
Business Administration, Marketing
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Committee
Bowman, Doug, Emory University
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Chellappa, Ramnath, Emory University
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Sheth, Jagdish, Emory University
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Zhao, Yi, Georgia State University
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Keyword
change detection
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coalition loyalty program
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control chart
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customer analytics
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dynamics
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