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commonality effects
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Essays on Brand Competition
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Year
2016
1
School
Laney Graduate School
1
Department
Business
1
Degree
PhD
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Submission Type
Dissertation
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Research Field
Business Administration, Marketing
1
Economics, Commerce-Business
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Committee
Arbatskaya, Maria, Emory University
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Bowman, Doug, Emory University
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Sheth, Jagdish, Emory University
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Keyword
Markov chain
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brand architecture
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brand equity
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brand loyalty
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branded house
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