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brand architecture
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Essays on Brand Competition
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Year
2016
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School
Laney Graduate School
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Department
Business
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Degree
PhD
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Submission Type
Dissertation
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Research Field
Business Administration, Marketing
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Economics, Commerce-Business
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Committee
Arbatskaya, Maria, Emory University
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Bowman, Doug, Emory University
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Sheth, Jagdish, Emory University
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Keyword
Markov chain
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brand architecture
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brand equity
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brand loyalty
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branded house
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