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Unstructured Data
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Two Essays on Brand Marketing Communication on Social Media
Two Essays on Content Engineering with Unstructured Data: Business Insights from User-...
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Year
Spring 2019
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Spring 2024
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School
Laney Graduate School
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Department
Business
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Philosophy
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Degree
Ph.D.
2
Submission Type
Dissertation
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Research Field
Business Administration, Marketing
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Engineering, Computer
1
Committee
Daniel McCarthy, Emory University
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David A. Schweidel, Emory University
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Diego Klabjan, Northwestern University
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Douglas Bowman, Emory University
1
Inyoung Chae, Emory University
1
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Keyword
Unstructured Data
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Artificial Intelligence
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Machine Learning
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Social Media
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User-Generated Content
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