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Two Essays on Brand Marketing Communication on Social Media

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Year

Spring 20191
Spring 20241

School

Laney Graduate School2

Department / Specialty

Business1
Philosophy1

Degree

Ph.D.2

Submission Type

Dissertation2

Research Field

Business Administration, Marketing2
Engineering, Computer1

Committee

Daniel McCarthy, Emory University1
David A. Schweidel, Emory University1
Diego Klabjan, Northwestern University1
Douglas Bowman, Emory University1
Inyoung Chae, Emory University1
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Keyword

Unstructured Data[remove]2
Artificial Intelligence1
Machine Learning1
Social Media1
User-Generated Content1

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