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Price Anchoring
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Effects of Reference Prices on Evaluations of Discounts
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Year
2012
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School
Emory College
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Department
Economics
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Degree
BA
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Submission Type
Honors Thesis
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Research Field
Economics, General
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Psychology, Experimental
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Committee
Capra Seoane, C Monica, Emory University
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Curran, Christopher, Emory University
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Duke, Marshall P, Emory University
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Nickerson, Catherine, Emory University
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Keyword
Behavioral Economics
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Framing Effects
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Price Anchoring
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