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Online Word of Mouth (WOM)
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Measuring Consumers’ Emotional Engagement via Firm and User Generated Content on Socia...
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Year
Spring 2020
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School
Laney Graduate School
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Department / Specialty
Business
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Degree
Ph.D.
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Submission Type
Dissertation
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Research Field
Business Administration, Marketing
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Committee
David Schweidel, Emory University
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Michelle Andrews, Emory University
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Panagiotis Adamopoulos, Emory University
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Ryan Hamilton, Emory University
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Keyword
Consumer Engagement
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Online Word of Mouth (WOM)
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