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Marketing Strategy
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Can Sustainability & Marketing Co-Exist? An Empirical Exploration of Consumer Perceptions and Brand Challenges with Sustainable Initiatives
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Year
Spring 2021
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School
Laney Graduate School
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Department
Business
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Degree
Ph.D.
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Submission Type
Dissertation
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Research Field
Business Administration, Management
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Business Administration, Marketing
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Sustainability
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Committee
Doug Bowman, Emory University
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Jag Sheth, Emory University
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Morgan Ward, Emory University
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Sandy Jap, Emory University
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Wes Longhofer, Emory University
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Keyword
Branding
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Consumer Behavior
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Corporation Social Responsibility
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Marketing Strategy
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Sustainability
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