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Loyalty Programs
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The Role of Dynamic Incentives in Customer Engagement: Applications in Gaming and Gamification
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Year
Summer 2019
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School
Laney Graduate School
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Department / Specialty
Business
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Degree
Ph.D.
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Submission Type
Dissertation
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Research Field
Business Administration, Marketing
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Committee
Michelle Andrews, Emory University
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Mike Lewis, Emory University
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Panagiotis Adamopoulos , Emory University
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Yi Zhao, Georgia State University
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Keyword
Bayesian Methods
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Dynamic Icentives
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Gamification
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Loyalty Programs
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Video Games
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