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Influencer Marketing
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1.
Essays on Live Streaming Media and Sponsorship Opportunities: Empirical Applications in the Video Game Industry
Student Name:
Jo, Wooyong
Date Uploaded:
03/14/2022
Research Field:
Business Administration, Marketing
Department:
Business
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Year
Spring 2022
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School
Laney Graduate School
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Business
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Ph.D.
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Dissertation
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Business Administration, Marketing
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Inyoung Chae, Emory University
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Michael Lewis, Emory University
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Michelle Andrews, Emory University
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Morgan Ward, Emory University
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Vilma Todri, Emory University
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Digital Marketing
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