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Digital Marketing
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Essays on Live Streaming Media and Sponsorship Opportunities: Empirical Applications in the Video Game Industry
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Year
Spring 2022
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School
Laney Graduate School
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Department
Business
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Degree
Ph.D.
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Submission Type
Dissertation
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Research Field
Business Administration, Marketing
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Committee
Inyoung Chae, Emory University
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Michael Lewis, Emory University
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Michelle Andrews, Emory University
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Morgan Ward, Emory University
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Vilma Todri, Emory University
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Keyword
Digital Marketing
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Influencer Marketing
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Live Streaming Media
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Sponsorship
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Video Game
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